A boutique consumer intelligence agency helping ambitious brands transform human insight into strategic power.

At Uncover, we know that the most powerful business decisions start with deep human understanding. Since 2005, we’ve helped leading beauty, apparel and personal care brands listen more closely to their customers, and act more strategically with the insight they gain.

From strategic qualitative research to ongoing insight programs, Uncover delivers human-centered services that help ambitious brands connect, adapt, and lead.

  • Successful brands don’t wait for feedback, they build on a foundation of insight. Our customer deep dives provide a rich understanding of your customers’ lifestyle, behaviors, motivations, and emotional drivers, then help you use that understanding to create smarter products, sharper positioning, and more resonant strategies.

  • Sales data can't explain why or how your customers make purchase decisions. Our unique approach to shopping research illuminates the path to purchase from your customer's perspective, identifying both the conscious and unconscious factors that drive consideration and conversion.

  • Insights should inform package design, not validate it. We identify the key benefits, ideal messaging hierarchy, and design components to drive development of packaging that speaks to your consumers and drives conversion.

  • Build with your consumers, not for them. We clearly identify your consumers' needs, pain points, and problems to guide your product development and innovation efforts.

    • Concept testing and refinement

    • Consumer co-creation

    • Use case and ritual exploration

    • Product testing

  • Are you speaking your customer's language? Ensure your messaging, creative, and brand expression speak directly to your core consumer by building around their key motivations and behaviors.

    • Message testing

    • Brand positioning development

    • Creative development

    • Culture checks

  • How does your customer get to your brand? Our journey mapping approach reveals the path from consideration to purchase to post-purchase experience. By identifying friction points, missed opportunities, and moments of influence, we help you design more seamless, intentional experiences that drive engagement, loyalty, and conversion.

    • End-to-end path-to-purchase mapping

    • Emotional and behavioral touchpoint analysis

    • Omni-channel experience insights

    • Friction and opportunity identification

    • Digital journeys

    • Direct-to-Consumer journeys

    • Retail environment analysis

  • 90% of startups fail. Those that survive don’t just launch, they listen. Our early-stage consumer intelligence offerings are designed to reveal potential blind spots and ground your brand in real human insight.

    • Foundational category insight

    • Concept validation

    • Product testing.

  • ~75% of venture-backed startups fail. Consumer intelligence is a key component of those that succeed. We help investors evaluate early-stage brands not just by their business plan, but by their true potential to connect and scale.

    • Category sentiment and emerging preference analysis

    • Risks, resonance and potential blind spots

    • Potential for space in the current landscape

    • Recommendation for investment potential

  • Listening Loops are a proactive, resource-friendly insight engine that brings your customer into the room, every single month AND bridges the gap between qualitative insights and quantitative confidence.

    THE VALUE OF LISTENING LOOPS:

    • A ‘customer-obsessed’ team that makes smarter business decisions

    • Confidence that what you’re hearing is representative and actionable

    • A sharper sense of what matters to your consumer now

    • A brand that evolves in lockstep with your customer 

    HOW IT WORKS:

    • One moderated, virtual session with your target customers each month (think: lunch & learn, everyone is invited)

    • New customers in each session

    • Guided listening for your team so they walk away with clear insights from every session

    • A post-session action plan summarizing:

      • The soft-stuff including the unique thoughts, feelings, and vibes of real customers

      • AI-supported analysis to bridge the gap between qualitative insights and quantitative confidence

Validation is a dead end. Insight opens doors.

We work with teams to inform the development of brands, products, packaging, and marketing campaigns then leave it to the experts to do what they do best. Read more about our work as well as trend reports, insight and more in the Uncover blog.

Let's work together to put your consumer in the center of every decision.