INSIGHTFUL, ACTIONABLE CONSUMER
Uncover is a strategic qualitative research consultancy specializing in applying consumer insights to inform brand
strategy, innovation, product development and communications programs for companies in a wide range of industries.
We understand
today’s customers.
We’ll tell you
something new.
We provide
insights and strategies.
We help translate
insights into action.
WE BELIEVE…
The best insights have many applications.
We help our clients apply a deep understanding of their customer to every business decision they make from marketing to board meetings to investor presentations.
Collaboration with customers opens doors.
We know that today’s customers are opinionated and marketing savvy. We don’t believe in trying to trick them into opening up. Instead we invite them to be part of our process and acknowledge the importance of their input.
The process must be engaging in order to be fruitful.
We make sure each engagement is a fun, interesting and enlightening experience for our clients and their customers.
Deliverables must be tailored to resonate with each audience within our clients’ organizations.
Not everyone responds to a PowerPoint presentation. We use a variety of unique and innovative deliverables to convey relevant insights and strategies in an engaging way.
We’ll uncover what drives your consumers
Our collaborative approach ensures insights are interpreted and used to make decisions,
identify opportunities and grow the brands with whom we work.