Uncover | What We Do
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Uncover offers a customized approach for each and every project. Our innovative methods uncover key drivers of consumer behavior and result in clear, insightful implications that help move our clients’ businesses forward.

SERVICES

Concept Testing

Product Development

Brand Strategy

Store Design

Package Design

User Experience

Qual/Quant Validation

Innovation

METHODS

Focus Groups

Shopping Studies

Online Interviews

Ideation/ Innovation

Co-Creation

Customer Deep Dives

Ethnography

Peer Based Research

Journey Mapping

WHO

Uncover has experience with many groups of discerning customers. We’ve worked extensively with teens, Gen Y, Adults, Moms and Baby Boomers to name a few. We often look to Influencers within a category in order to understand where customers are headed.

WHERE

We don’t believe research has to take place in a focus group facility. We go into the customer’s world and invite them into ours, making them feel like they have a vested interest in the future of the brands we work with.