Samantha has spent the last 15 years developing innovative methods to uncover consumer insights and inform brand strategy and product development. She has strong insight into leading consumer motivations across segments and lifestages. She is skilled at applying this insight to help clients maintain relevance in fast-changing industries including cosmetics and alcoholic beverages however the bulk of her experience lies in the retail apparel category.
Samantha has honed her expertise over the past several years working with clients including Levi Strauss & Co., Gap, Banana Republic, Old Navy, Diageo, Sephora and Design Within Reach.
Before starting Uncover, Samantha was employed as a Strategic Director at Cheskin where she worked closely with clients in the retail apparel industry. Prior to joining Cheskin, Samantha was the Senior Strategist at Outlaw Consulting, Inc. where she developed and managed several proprietary panels of fashion-forward consumers.
Samantha graduated with a marketing degree from the University of San Francisco and spent a year teaching English in South Korea. Previously, Samantha worked as a marketing specialist for software startups.
Prior to Uncover, Michaela supported research for marketing and strategic initiatives at Maru/Matchbox. She has extensive experience identifying and tracked marketing opportunities, product and solution positioning, customer experience, and brand awareness. She has particular expertise in online qualitative with a focus on consumer packaged goods (CPG), retail, and technology. Her experience includes designing, developing, and implementing qualitative research with an international scope to provide consumer insight. She has worked with brands such as: Old Navy, Banana Republic, PepsiCo, Lenovo, Microsoft, Intel, Intuit, Warner Brothers, VH1, and American Funds.
Before beginning her career in market research, Michaela worked as a consultant in academia, conducting sociobehavioral research and analyzing both qualitative and quantitative data. She has experience developing and managing large-scale interdisciplinary research projects domestically as well as internationally in Brazil, Greece, and France.
Michaela received her PhD in Anthropology at The Ohio State University, her MSc in Forensic Anthropology at University College London and a BS in Biological Anthropology at George Washington University.
Maud is an accomplished brand strategist with experience across a wide breadth of industries and clients. A passionate observer of consumer behavior, near and far, she has an uncanny ability to get inside people’s heads, and genuinely wants to know what they think and how they feel.
She wholeheartedly takes on her clients’ challenges and is able to guide them in the right strategic direction with insights gleaned from consumer observations and conversations. Maud has considerable experience moderating (in English or French) using traditional and non-traditional interviewing methodologies.
Before joining Uncover, Maud was a Senior Strategist for Greenberg Brand Strategy, where she successfully managed multi-market projects, in addition to domestic ones. Her clients’ strategic challenges included brand audit, target audience illumination, persona development, concept/positioning/new product/packaging development, and advertising and communications strategy. She worked with brands such as: Dell, Intel, Microsoft, Visa, eBay, Yahoo!, Del Monte, Seattle’s Best Coffee, GAP, and PG&E.
Prior to that, Maud worked at Tattoo Strategy, where she managed a team of consumerists and developed strategies for clients such as AT&T, Gillette, Chanel, ClifBar, GAP, GQ, Domino, Bon Appétit, Cirque du Soleil and numerous Discovery Networks brands.
Ingrid Ryan has more than thirteen years of experience as a strategist and qualitative researcher. Her specialization lies in ethnographic, qualitative and trend research, where she is on a constant search to challenge research techniques, never settling in the hunt for consumer truths. Her relentless search for insights has led to a specialization in consumer research for product development, advertising strategy, packaging, trends and brand development.
Ingrid has worked on brands such as Electronic Arts, Häagen-Dazs, Pepsi, Plum, Old Navy, Motorola, Method Home Care, Waterpik, PG&E, Saturn, Blue Shield of California, Pontiac and Gap. She has advised clients in a variety of categories including automotive, fashion, video gaming, mobile phones, credit cards, oral care, utilities and home care and packaged goods.
Ingrid began her career in advertising in Strategic Planning at Publicis and Hal Riney. Since then, she has been putting her branding and research skills to use at The Curious Company, OWNP, J. Walter Thompson and Cheskin Research.
Ingrid has a double Bachelors degree from the University of Wisconsin-Madison in Journalism and Spanish.